One of the top priorities for most developers is acquiring new users. Apart from organic channels like referrals, top charts and reviews, developers can also use paid ads to drive downloads and installs. Starting today, developers will now be able to target Fire tablet customers with Facebook mobile app ads.
Facebook’s mobile app ads for installs can help you acquire new users on Fire tablets. When a customer is in the Facebook mobile app or on Facebook on mobile web on their Fire tablet, they will see an ad for your app with a call to action button like “Install Now”. When the customer taps the ad, the Amazon Appstore client will launch to the detail page of your app, and the customer will be prompted to install the app.
These placements and the exposure they provide can drive significant traffic and help you grow your installed base quickly.
Facebook ads are easy to create and come with flexible targeting options to reach Facebook’s large audience of users effectively.
If you choose to integrate Facebook’s SDK, you will be able to track how well your ads are converting from impressions and clicks to eventual installs. You can also alternatively use SDKs from one of Facebook’s Mobile Measurement Partners to measure performance of your mobile app ads.
Create an ad for your app on Fire tablets by visiting Facebook’s Mobile App Ads for Installs to learn more and get started.