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Vision Mobile recently shared a new chart showing a higher percentage of Amazon Fire developers above the app poverty line versus other platforms. More specifically, 59% of developers distributing their apps on the Amazon Appstore make more than $500 per month versus <50% on other platforms. The chart also showed that developers continue to experience increased monetization in the Appstore - Amazon had a bigger proportion of developers making $5,000+ a month compared to developers on other platforms. We’re excited to see developers like you expand their reach and monetize apps through the Amazon Appstore.
Today the Amazon Appstore is available on more than just Fire devices including the all-new Amazon Fire TV Stick. The Amazon Appstore for Android is also pre-loaded on BlackBerry 10 devices and carriers including O2, EE, Deutsche Telecom and others on millions of Android devices. This wide reach gives your app access to even more customers. Plus, the latest Amazon shopping app fully integrates apps and games into the shopping experience enjoyed by millions of customers. So when customers are searching for products in the Amazon shopping app, they’ll also discover relevant apps and games that they may also enjoy. Here’s what some developers are saying about their experience with Amazon:
“When we compared our 2014 data, we noticed that ARPU on Amazon was 70% higher than on Android and 15% higher than on iOS”.
– Elad Kushnir, VP of Business Development at Playtika
“The Average Revenue Per Download (ARPD) on Amazon is actually higher than on Android.”
– Jean-Baptiste, CEO at DJIT
P.S. The holidays are the best time of the year to submit your apps. Read our latest blog post to learn more: Three Important Stats About Holiday Device Sales
June 05, 2014Corey Badcock
IDC conducted an Amazon sponsored survey of 360 mobile application developers to understand their key motivators and gather feedback on their experience developing apps for the Kindle Fire platform versus Android and iOS. According to the survey, 65% of surveyed developers say that total revenue on Kindle Fire was similar or better than on other platforms. 76% of surveyed developers say that Amazon helps them connect to new customer segments.
To download the full report, click here.
IDC asked developers who currently build apps for the Kindle Fire to describe the return-on-investment profile of Kindle Fire and compare it to other platforms.
65% of the surveyed developers also say that the Total Revenue achieved on the Kindle Fire is similar to, or even better that, what they experience with other major platforms. 74% of the same developers say that Average Revenue per App/User is similar to or better than other platforms.
Finding new customers can be extremely difficult. Developers who build apps for the Kindle Fire say:
The Kindle Fire platform can be a significant source of net new business and “reach” for developers at a time when new segments may be difficult to find on competing platforms.
To learn more, click here to download The Case for Developing Mobile Apps for the Amazon Appstore and Kindle Fire report prepared for Amazon by IDC.