Aaron Rubenson, Director, Amazon Appstore for Android,provided his perspective on delighting customers and monetizing mobile apps at the Seattle Casual Connect conference in July.  Missed the conference?  Check out a video of his presentation to game developers on the Casual Connect website or download the presentation from this link:

Download Making_Money_by_Delighting_Customers_Rubenson_Casual_Connect.

Topics include:

• Making great content
• Creating the first reason to buy
• Removing purchase barriers
• Maintaining a relationship
• Building a brand