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Amazon Appstore Small Business Accelerator Program

The Amazon Appstore Small Business Accelerator Program offers an increased revenue share and AWS credits for developers earning less than 1 million USD in annual revenue.

For a brief overview of the program, watch the following video.

Benefits

If you are eligible for the program, your revenue share increases to 80/20 for all revenue earned from the Amazon Appstore. Additionally, you can receive Amazon Web Services (AWS) credits equivalent to 10% of your app revenue on Amazon devices.

This table breaks down the Small Business Accelerator Program's benefits across Appstore devices.

Amazon Appstore device Revenue threshold Revenue share AWS credits
Amazon Appstore on Windows 11 1 million USD 80/20 Does not apply
All other devices 1 million USD 80/20 10% of monthly earnings

Eligibility and enrollment

You are eligible for the Small Business Accelerator Program if you are:

  • An existing Amazon Appstore developer, in all marketplaces, who earned less than 1 million USD in the prior calendar year, or
  • A new Amazon Appstore developer

You are automatically enrolled in increased revenue share if you meet this criteria. To receive AWS credits, you need to enroll in the Appstore Developer Console.

The eligibility threshold (1 million USD) is based on annual revenue.

If the total revenue from your transactions reaches 1 million USD in the current year, your account will revert to the standard royalty rate for the rest of the year and you will stop receiving AWS credits. The standard royalty rate begins with the next transaction on your account after you reach 1 million USD. You will stop receiving AWS credits as soon as your revenue reaches the 1 million USD threshold.

You will not be eligible in the next calendar year if your transactions exceed the threshold in the current year. If your revenue falls below 1 million USD in a future year, you will be eligible in the next calendar year.

Receive AWS credits

In addition to increased revenue share, the Small Business Accelerator Program offers AWS credits equivalent to 10% of your app revenue. Revenue earned from the Amazon Appstore on Windows 11 devices is not included in the AWS credit calculation for the Small Business Accelerator program.

You can receive credits worth 10% of your app revenue up to 1 million USD, for a maximum credit amount of 100,000 USD. To learn how to set up your developer account to receive AWS credits, watch the following video.

You need an active AWS account to receive AWS credits from the Small Business Accelerator Program. Enter your AWS account information in the Appstore Developer Console. Sign in to the Appstore Developer Console as an account administrator to enter your AWS account information.

  1. Sign in to the Developer Console.
  2. In the Developer Console, go Settings > Payments and Benefits.
  3. In the Appstore Small Business Accelerator Program Benefits section, enter your AWS account information.
  4. Acknowledge the terms and conditions and save your information.

Credits will be added to your AWS account at the beginning of each month.

Invalid AWS accounts

The Amazon Appstore will notify you if your AWS account information is invalid. If you enter an invalid or inactive AWS account, you will not receive AWS credits for the calendar month. You need to provide valid account details in the Developer Console in order to receive AWS credits for future months.

Remove AWS accounts

You can remove your AWS information from the program at any time.

  1. In the Developer Console, go to Settings > Payments and Benefits > Appstore Small Business Accelerator Program Benefits.
  2. Select Remove next to your AWS Account ID.
  3. Select Proceed to confirm.

After you remove your AWS account information, you will no longer receive credits. The credits you earned previously remain on your account, subject to AWS's credits terms and conditions.

AWS credit earnings report

You will receive a confirmation notification and email when the Appstore disperses credits to your AWS account. Login to your AWS account to check the credit details.

You can also see your AWS credit earnings in the Appstore Developer Console under the Earnings tab. You can download your earnings report, which includes columns detailing the credits earned, currency (USD), and the credit issued date. To see the fields in the earnings report specific to AWS credits, see AWS credit earnings report fields. For more information on the full earnings reports, including how to access them, see Earnings Reports.

Refunds and chargebacks

The Small Business Accelerator Program factors refunds and chargebacks into your revenue eligibility if the payment and credit occur in the same month. For example, if your customer pays for a service in May then receives a refund for this transaction in May, both the payment and refund are included in your revenue. However, if a purchase completes in May and refund is issued in June, the refund is not included in your revenue for the Small Business Accelerator Program.

Terms and conditions

To learn more about the Small Business Accelerator Program's terms and conditions, see the Amazon Developer Services Agreement.

Small Business Accelerator Program FAQ

This section provides answers to frequently asked questions about Small Business Accelerator Program.

Q: How do I know if I am eligible for the Small Business Accelerator Program?
You are eligible if you earn less than 1 million USD in prior and current calendar year across all marketplaces, or if you are a new Amazon Appstore developer. For more details about eligibility requirements, see the Eligibility and enrollment section and the Amazon Developer Services Agreement.
Q:  I receive royalty payments in multiple currencies. Is the eligibility requirement of less than 1 million USD in revenue only for my USD payments?
No, the eligibility requirements of less than 1 million USD is the sum of Appstore revenue across all currencies.
Q:  If I am eligible, what do I need to do?
To receive AWS credits, you need to provide a valid AWS account and agree to AWS credit program's terms and conditions in the Appstore Developer Console. Eligible developers do not need to take action to receive the new royalty rate. You are automatically enrolled if you meet the requirements.
Q:  Once I am eligible, when will the revenue-share adjustment apply?
The revenue share adjustment began on December 22, 2021. Higher royalty payments started for all eligible developers on this day.
Q: How many AWS credits will I receive? Are there any cases in which I will not receive AWS credits?
You will receive AWS credits worth 10% of your revenue on a monthly basis. The amount is calculated on monthly earnings at the marketplace level. You will not receive AWS credits on revenue earned from the Amazon Appstore on Windows 11 devices. Additionally, you will not receive AWS credits if the credit amount is less than 1 USD per marketplace for the month.
Q: I enrolled in AWS credits for the Small Business Accelerator Program. When will I receive my AWS credits?
The AWS credit program begins December 1, 2022. You will receive credits approximately 15 days after the end of the calendar month in which the applicable sale takes place.
Q: How does the Small Business Accelerator Program calculate AWS credits?
Your monthly credit reward starts from the month you enroll in the program and is equivalent to 10% of revenue generated for that month. For example, if you enroll on December 22, 2022, you will receive credits worth 10% of total revenue generated in December 2022.
Q: What if I provide an incorrect, invalid, or inactive AWS account?
If you provide invalid, inactive, or incorrect AWS account information, you will not receive AWS credits. The Appstore will contact you requesting correct and operational AWS account details. You will forfeit the credit benefit for the month in which you provided incorrect account information. You can receive AWS credits for the next month if you provide correct AWS account information in the Appstore Developer Console.
Q: If I update my AWS account information in the Appstore Developer Console, which account will receive the AWS credits?
The Appstore provides credits to the AWS account entered in the Appstore Developer Console on the last day of every month.
Q: How many times can I edit my AWS account information?
There is no limit to changing your AWS account information.
Q: Where can I find my AWS credit earning details?
You will receive a confirmation notification and email when the Appstore disperses credits to your AWS account. Login to your AWS account to check the credit details. You can also see your AWS credit earnings in the Appstore Developer Console under the Earnings tab.
Q:  Why am I no longer eligible for the Small Business Accelerator Program?
You are eligible if your revenue is less than 1 million USD in the prior calendar year. If the total revenue from your transactions reaches 1 million USD in the current year, your account will revert to the standard royalty rate for the rest of the year and you will stop receiving AWS credits. You will not be eligible in the next calendar year.

AWS credit earnings report fields

The following table lists the fields in the earnings report that are specific to AWS credits. To learn more about earnings reports and see the full list of fields in an earnings report, see Earnings Reports.

Field Type Description Example
Aws Credit Earned Number (currency) AWS credit earnings amount. Ten percent of total earnings for the associated marketplace. Excludes refunds, chargebacks, and Amazon Appstore on Windows transactions. 218.92
Aws Credit Earned Currency String Three letter currency of the AWS credits earned. GBP
fx_rate Number Foreign exchange rate used to convert the AWS credit earnings amount from the home currency into USD. 1.2124
Aws Credit Earned In USD Number (currency) AWS credit earnings amount in USD. 1005.37
AWS Credit Issued Currency String Three letter currency of the AWS credits issued. The value is always USD. USD
Aws Credit Issued in USD Number (currency) Amount of AWS credits issued in USD. 1005.37
Aws Credit Issued Date Time String The date and time of when the AWS credits were issued. Format is YYYY-MM-DD HH:MM:SS XST, with 00-23 as the range of hours. Times are shown in GMT. 2023-01-29 00:00:00 GMT
Credit Status String Status of the AWS credits. Values include Successful and Not Issued. Successful

Last updated: Jul 31, 2023