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Showing posts by Nora Kelly

October 23, 2014

Nora Kelly

Calling all Bay Area developers! Amazon Appstore is a sponsor of the 2014 PhoneGap Day in San Francisco. Learn about how to publish PhoneGap apps to the Amazon Appstore and how to use Amazon WebView to run your apps seamlessly on Amazon devices. Meet with Appstore representatives and get your questions answered onsite.


Click here to register for PhoneGap Day. The conference is almost sold out.

Hours and Location

The Amazon Appstore will be at PhoneGap Day at Dogpatch Studios at 991 Tennessee Street in San Francisco on October on October 24th.

Publishing PhoneGap Apps to the Amazon Appstore

Friday October 24th | Jesse Freeman, Developer Evangelist, Amazon Appstore | 10:00 a.m.-10:15 a.m.

Come join Jesse Freeman, developer evangelist at Amazon, to learn about publishing PhoneGap apps to the Amazon Appstore and how to achieve better performance on Fire OS devices by targeting the Amazon WebView. He’ll cover what the Amazon Appstore is, publishing PhoneGap apps as well as the special optimizations and improvements Amazon has made to make PhoneGap apps run just like native.

Amazon Appstore will also participate in the sold out pre-conference workshop.

Multi-Device HTML5 Hybrid Web Apps with Amazon WebView

Thursday October 23rd | Russell Beattie, Developer Evangelist, Amazon Appstore | 10:00 a.m.-11:35 a.m.| 3rd Floor

Learn how to develop web apps that run seamlessly on multiple Amazon Fire Devices (Tablet and Phone) using the advanced HTML5 capabilities and functionality of the Amazon WebView API. In this talk we’ll build a single Apache Cordova (PhoneGap) hybrid web app for Fire OS that dynamically adapts to each platform, taking advantage of platform-specific features such as the head tracking APIs on the Fire Phone. We’ll also take a look at custom Cordova plugins that can expand the functionality of our web app to access native capabilities such as device detection, or to use services such as Amazon’s device messaging (ADM).




July 25, 2014

Nora Kelly

Fire, Amazon’s first smartphone, is now available at AT&T stores throughout the US and online at or   

Fire is the only smartphone with Dynamic Perspective and Firefly. Dynamic Perspective is an entirely new sensor system that responds to the way a customer holds, views and moves the phone. The Dynamic Perspective SDK gives developers access to algorithms that identify the X, Y and Z coordinates of the head, enabling a whole new class of apps and games. Firefly quickly recognizes things in the real world—web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets the user take action in seconds—all with the simple press of the Firefly button. With the Firefly SDK, developers can extend the use of the Firefly button to enable new actions their users can take based on what they identify. 

If you’re ready to get your app on Fire phone, you can test your app today. For more information on the Fire phone SDKs, click here.

Here is a quick recap of all of the Fire phone posts on the Amazon Apps & Services Blog.

Wednesday, July 16th

Adding Dynamic Perspective to Your Unity Games
We walked through how to quickly add Dynamic Perspective to your existing Unity game.

Thursday July 10th

Top 10 Tips for Optimizing Your Android Apps for Fire Phone
Have an Android app already but not sure where to start with Fire phone?  We offer plenty of tips and tricks to get your app quickly up and running on Fire phone and how take advantage of its new capabilities.

Wednesday, July 9th   

90 Seconds to Find out If Your App Is Ready for the Fire Phone
We covered testing your Fire phone app with our free App Testing Service.

Thursday July 3rd

Extend Amazon Fire’s Home Carousel: Make a Great First Impression
We covered Fire phone’s new enhanced home carousel and how you can expose content from your app directly on the home screen.

Wednesday June 25th

Firefly: Connecting Your Apps to the Physical World
We posted examples of how developers are taking advantage of Fire’s new Firefly capabilities.

Tuesday, June 24th

Limited Time Offer: Earn a Guaranteed $6 CPM on Interstitial Ads from the Amazon Mobile Ad Network
We talked about new Amazon Mobile Ad Network incentives for developers distributing qualified apps on Fire phone.

Monday, June 23rd

Amazon Fire: Design Best Practices for Dynamic Perspective
We covered some of the design principles behind the Fire UX and what you need to know to design the best customer experience possible.

Friday, June 20th

Appstore Developer Select Benefits Expands to Fire Phone: 500K Amazon Coins Offer per Qualifying App
We announced Fire Phone extra benefits for our Appstore Developer Select program.  Amazon will offer 500,000 Amazon Coins ($5,000 value) for each of your qualifying paid apps or apps with in-app purchasing that meet the additional program requirements for Fire Phone (up to a maximum of 3 awards/developer). You can create campaigns via the Promotions Console to give these Coins away to consumers purchasing any of your paid apps or in-app items.

Wednesday, June 18th

Announcing the Amazon Fire Phone: App and Game Experiences Never before Possible
We unveiled Fire, the first phone designed by Amazon.  Fire is the first and only smartphone with Dynamic Perspective and Firefly. With Fire Develop SDKs available now, these new technologies enable you to create more immersive experiences in your apps and games that increase user engagement. Now is the time to submit your apps and games! Apps that are approved by July 18 will be in the Amazon Appstore when Fire ships on July 25th.



July 09, 2014

Nora Kelly

The Amazon Appstore developer team will be at Casual Connect San Francisco on July 21st with developer pre-day of sessions from 10 am through 3 pm at the Hilton San Francisco Union Square.  No need to be a Casual Connect badge holder, all developers are invited to join us free of charge for a day of sessions to help you learn how to build, optimize and monetize your apps and games for Fire devices.

The day is designed to take you from an overview of our latest devices including Fire phone and Fire TV, cover technical details about the devices, while sharing how other developers are using the innovation of Fire TV and Fire phone to reach more customers.

We’ll also be covering the following topics:

  • Details on the SDKs and examples of how other developers are using these features.
  • The AWS services that will help you evolve your game to take advantage of cloud patterns such as in-game asset download, saving games to the cloud, online gameplay / stats, and game analytics.
  • Discussions on services that will help you monetize and engage more customers.

Finally, we’ll be covering some of the benefits available to Amazon Appstore developers.  The Amazon Mobile Ad Network is offering a new incentive. Please come visit us at exhibit #421 to learn about the Amazon Mobile Ad Network and earn a $50 gift card** by integrating the Amazon Mobile Ads API into your qualified app* during Casual Connect.

We’ll have devices for you to explore and test your apps– be one of the first developers to play with Fire!

Click here to register or click here to find out more information about Casual Connect San Francisco.  We look forward to seeing you there.

*Existing apps already sending ad requests do not qualify. Apps that integrate the Amazon Mobile Ads API for the first time are eligible for the offer.

**One Gift Card per participant while supplies last. Gift Cards ("GCs") may be used only to purchase eligible goods on or certain of its affiliated websites. GCs cannot be redeemed for purchases of gift cards. Except as required by law, GCs cannot be reloaded, resold, transferred for value, redeemed for cash, or applied to any other account. For complete GC terms and conditions, see No expiration or service fees. Amazon may modify or cancel this offer at any time.

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