Developer Promotions Console
Use the Amazon Developer Promotions Console to manage pricing for your apps and in-app items with pricing campaigns. Create new campaigns at no cost. Access detailed reports that show you the return on investment (ROI) of each campaign.
With the Promotions Console, you can create price discount campaigns. Campaigns run a minimum of 24 hours to a maximum of 27 consecutive days. You can set discounts for each Amazon marketplace where your app is available. With campaigns, you can manage the pricing of your apps and your in-app items. In the Promotions Console, you can also create retention offer campaigns. A retention offer provides a discount on the subscription price for customers who are considering cancellation.
The Promotions Console includes the following features:
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Create price discounts – Create price discounts for your app and in-app items to create an incentive for your customers to purchase.
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Create retention offers – Create retention offers for your app subscriptions to create an incentive for customers who are canceling to keep their subscriptions.
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View campaign information – View detailed results of your campaign in the console.
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Control your pricing options – Set a percentage-based price discount across all your items or manually adjust the price of your items by marketplace.
Promotion campaign
A promotion campaign is a collection of promotion activities, also known as a "Promotion". Each promotion campaign has a start date and an end date. When a campaign reaches the start date, the promotional offer activates. Each campaign can consist of multiple apps or multiple in-app items.
Promotion activity
A promotion activity relates to one Amazon Standard Identification Number (ASIN) and one marketplace. When scheduling a promotion campaign, if you target multiple marketplaces, the console creates a different activity for each app in each marketplace.
Campaign types
The Promotions Console supports price discount campaigns and retention offer campaigns. Price discount campaigns can target consumable and entitlement in-app items, or the price of your app. For details on how to set up a price discount campaign, see Price Discounts. Retention offer campaigns are for in-app subscriptions only. For details on retention offers, see Retention Offers.
Last updated: Jun 15, 2026
