Appstore Blogs
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As the cost to acquire mobile users continues to rise, developers are starting to evaluate the quality of users they acquire via paid campaigns. Developers need to reach the right mobile users: those who will engage with an app and become loyal over the long term. To help developers reach new users, we are excited to announce the launch of Advertise Your App with Amazon! This advertising platform is exclusively available to Amazon mobile app developers. It’s simple, fast, and effective. Promote your app to millions of users on Fire tablet wakescreens and mobile placements on the Amazon Mobile Ad Network. |
Amazon Reaches the Big Spenders Best
According to Newzoo, gamers using the Amazon Appstore are the most likely to spend money. More specifically, 64% of mobile gamers that use the Amazon Appstore spend money on mobile games, versus 37% for Google Play. Amazon users are more likely to engage with your app and spend money, and Advertise Your App enables you to target new customers while driving the installs you need to grow your business.
When you launch an Advertise Your App campaign, your app can be merchandized on Fire tablet wakescreens and mobile placements on the Amazon Mobile Ad Network, enabling you to directly reach Android and Fire users.
Reduce Your Cost of Acquisition with Advertise Your App
To get early feedback on Advertise Your App, we conducted a beta with Amazon Appstore developers. Developers who participated in our beta program had this to say about using Advertise Your App:
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“We’ve seen the highest revenue per user on the Amazon platform…with an excellent CPI as low as $0.50 via Advertise Your App.” - Majid Khosravi, Twimler |
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“Advertise Your App is the most cost effective, scalable solution to acquire the users I care most about!” - Kevin Tydlacka, Kevin Tydlacka Apps |
Ready to get started?
Create an Advertise Your App campaign in less than 90 seconds, and launch a campaign with as little as $100. And the best part? You only pay when a user clicks on one of your ads. For more information check out the following additional resources:
- Click here to learn more about Advertise Your App.
- Learn more about the Amazon Appstore
- Click here to submit your app
- Register for free as an Amazon Developer
- Amazon App Testing Service
