Oceanhouse Media, Inc., a leading mobile app publisher, is quickly becoming a very popular developer in the Amazon Appstore for Android. The company only recently started publishing to the Amazon Appstore and already has over 50 high-quality and consistently high-rated apps available.
Michel Kripalani, Founder and President of Oceanhouse Media, made the choice to partner with Amazon prior to the launch of the Amazon Appstore for Android, “The decision to sign-on to the Amazon Appstore was based on Amazon’s track record and we felt the customer base would be an excellent reach to our target demographic.”
Oceanhouse Media, Inc. is definitely seeing success! While the company heavily promoted via email, social, and online merchandising, The Cat in the Hat – Dr. Seuss hit number one in the Top 100 Paid apps on the Amazon Appstore.
On an ongoing basis, Oceanhouse Media does numerous promotions to drive traffic to their apps—and this has been a key to their success. The company is active on social media sites, such as Facebook and Twitter, and also utilizes a blog and newsletter to promote their apps.
There are quite a few merchandising placements on the Amazon Appstore as well which help drive success for Oceanhouse Media: app discounts, Facebook updates, email campaigns, cross-promotion with non-app products, and a callout on the main page of the Amazon Appstore.
Oceanhouse Media is pleased with the results. “When co-marketing kicks in, sales are tremendous,” Michel says. “When we partner together, good things happen.”
Michel’s advice to other vendors is to come up with a high-quality product that has brand recognition—something that makes customer and distributors (like the Amazon Appstore) take notice. Michel adds, “We’re extremely hopeful for the future and thankful to be a partner [with the Amazon Appstore].”