At the end of May, we presented the webinar Promote Organic Growth - Build App Store Pages and Promo Videos that Convert. We shared tips on how to build great pages and promotional videos for your apps and games. For those of you who were able to join us, thanks for tuning in! If you missed the presentation or want to revisit some of the suggestions on how to create effective app promotions, you can watch the webcast any time at the link below:

Here's a summary about what you can expect in this webinar:

Do you ever wonder why some apps get thousands of downloads in the first month while others get none at all? It’s because customers make snap decisions about how good an app is based on the information on the app’s product page. You don’t need a large marketing budget to make your app store page stand out – you need compelling content that captures the interest of customers.

The majority of app downloads are not paid or incentivized. Over half of all downloads are organic responses to your app’s listing in an app store. If users aren’t interested in looking at your app store listing, there is very little chance they will download your app.
 
With over 800K apps in the Amazon Appstore, and as a developer myself, I’ve seen a lot of product pages. In this webinar, I tell you what works well in the Appstore, and show you how to avoid common mistakes. I also show you how to create a polished promotional video that avoids the ‘newbie’ look that will generate additional app installs. You don’t need to spend any money to generate more income from your listing, but you do need to make the right changes today.
 
Watch my webinar to learn how to build great pages and promotional videos for your apps and games. By the end of this webinar you will know the following:

• Common mistakes that are often overlooked when creating a product detail page.
• Best practices I’ve seen work for developers in the Amazon Appstore.
• How to create a professional-looking promo video for your game.

Upcoming workshop: How to Add In-App Purchasing and Subscriptions to Your Android Apps

My colleage, Amazon Developer Evangelist Mario Viviani, is presenting a webinar on Friday, July 28th, to demonstrate how easy it is to use the Amazon IAP and subscription APIs so that you can offer subscriptions and digital content such as in-game currency, expansion packs, upgrades, magazine issues, consumables, and more for purchase within your app. Sign up below to participate in this hand-on digital workshop.