Starting today, there will be a single, centralized place where customers can easily find discounted apps on the Amazon Appstore, called Deal Center. Deal Center makes it easy for customers to discover deals set up through the Developer Promotions Console, as well as promotions offered through Amazon’s Appstore Developer Select and Free App of the Day programs.

Reach New Customers with Deal Center

Deal Center is a special section of the Appstore on Kindle Fire HDX and HD devices dedicated to promotions and discounts. It is designed to help developers acquire new customers. Deal Center is implemented as a collection of widgets, each of which displays a different type of deal or product. Customers can see several offers at a glance and follow links to browse all discounts that are available.

Discounts that were previously visible only from the detail page associated with your app are now easier to find, and feature individual Buy buttons to simplify purchase. Customers can install apps right from Deal Center without having to navigate to the detail page for each app.

Deal Center is the home for all promotions across the Appstore, so apps that feature Amazon Coins back offers as part of the Appstore Developer Select (ADS) program are prominently visible. The Free App of the Day will also have a new home on Deal Center.

How Do I Participate?

You don’t have to do anything special to benefit from Deal Center’s high visibility and eye-catching placement of deals and discounts. Discounts set up through Developer Promotions Console will be featured on Deal Center without any additional steps required. If you are an ADS developer, Coins back offers on your apps will be featured on Deal Center in addition to being featured on the Appstore on Kindle Fire.

For more information about setting up price adjustments and promotions, see Easily Manage Pricing & Discounts: Developer Promotion Console.

-peter (@peterdotgames)