With the release of the latest version of the Amazon Appstore for Android, customers using the Amazon Appstore on Android tablets and phones have more ways to discover and purchase apps.

New Features for Customers

The Amazon Appstore for Android is continuously updated with new features that improve the customer experience and make it easier for developers to monetize their apps. Here are a few recent updates:

• Customers can purchase your apps, and associated in app items, with Amazon Coins on Android tablets and phones
• Amazon Coins launched in France, Italy and Spain
• Enhanced Search with the ability for your customers to purchase your app directly from their search results

More Ways to Buy Apps with Amazon Coins

Amazon Coins can be purchased directly inside the Amazon Appstore for Android. Customers save up to 10% on apps, games and in-app items by purchasing Amazon Coins. Customers are shown their current Coins balance at the top of the screen as well as during checkout.

Figure 1- Available Amazon Coins displayed at top with ability to purchase at discount when clicking

Any of your apps or games that reward Amazon Coins when purchased can also be easily discovered in the Amazon Appstore for Android. Customers can search only for those apps and games that reward Amazon Coins from the navigation menu. We also feature apps and games rewarding Coins directly on the home screen.

Amazon Coins are a great way for your apps to get noticed in the Amazon Appstore. As a developer with a qualified app in the Appstore Developer Select program, customers who purchase your app will be rewarded with Amazon Coins for simply downloading your app. They can then use these Coins to buy other apps and in-app items.

Figure2- Apps and games that reward Amazon Coins can be viewed from the menu and on the main screen

Purchasing Directly from Search

Customers now get search hints whenever they’re searching for new apps and games. The title, publisher, customer rating and price are all displayed on the search hint. If a customer clicks on the button to make a purchase (Free or Paid), then more details about the app or game will be displayed, along with a “Get App” button that allows customers to immediately download your app or game. 

Figure 3- Purchasing a new game directly from search

Publish Your App to the Amazon Appstore

With the Amazon Appstore, customers can purchase your apps and games from a web browser, Kindle Fire tablets, Amazon Fire TV and select Android devices. Customers can find your apps and games in a variety of ways inside the Amazon Appstore.

If you have not submitted your Android app yet to the Amazon Appstore, registration is free and simple to complete and over 75% of Android tablets we tested work on Kindle Fire devices with no additional development required. Amazon also offers a free Mobile App SDK that supports In App Purchasing, Mobile Ads, A/B Testing, Analytics and more. Once your app is in the Amazon Appstore you can expand your reach to Kindle Fire and Amazon Fire TV devices at any time directly from within the developer console.

You may also want to check out these additional developer resources:

• Create a Free Amazon Developer Account
• Submit Your Android App
• Download the Amazon Mobile App SDK
• Android & Fire OS
• Amazon Fire TV
• Kindle Fire

-Dave (@TheDaveDev)