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May 28, 2013Daniel Winner
You may have seen the news that our store is expanding to nearly 200 countries. As we grow, we continue to focus on developer success around the world. We’ll be spotlighting developers from countries in which we operate here on our blog over the next few months. First, we take you to the UK, where just six months after the launch of the store on Kindle Fire in October 2012, British developers and publishers are already seeing some impressive results.
Kent-based P2 Games publishes titles based on popular children’s character licenses, including Peppa Pig (the UK’s leading pre-school franchise), Fireman Sam, and Bob the Builder. P2 Games was already successful before Kindle Fire launched in the UK, but saw sales quickly grow once the store launched in their home market.
Peter Sleeman, Director of P2 Games, spoke with us about the success they are experiencing on Amazon. As he notes, ‘’The popular children’s brands we build apps for were already well-represented on Amazon. For example, they sell Peppa Pig products across multiple product categories, such as Toys, Books, Video Games, and DVDs. It made sense to try to reach these same customers with our apps, particularly given the Kindle Fire is such a family-friendly device. Through our conversations with Amazon, we were aware of the demand for our apps, information gleaned from customers’ actively searching for Peppa Pig titles.’’
Although P2’s Peppa Pig Apps have already been downloaded more than one million times since launching in September 2010, they achieved some terrific results just months after the launch of our store in the UK.
Peter Sleeman continues, ‘’We launched our first Kindle Fire version in January 2013 and within a few weeks we saw sales on Amazon overtake Google Play by a factor of four or five times. Kindle Fire is now a legitimate contender, and although our apps have been out much longer on iOS formats, our current rate of sale is close to parity with iOS most days in the UK. The launch of our newest paid Android app, Peppa Pig Party Time, in March 2013 has followed in the footsteps of previous titles and is proving very successful. ’’
For P2 Games, these results have changed the way they develop for Android. Peter told us that, ‘’Our success on the Kindle Fire has been game-changing; our Android development efforts now lead with the Kindle Fire version. We’re really excited to have a number of our other key titles in development for release on Kindle Fire later this year.’’
Publishers like P2 Games tell us that one of the reasons they are turning to Amazon is because it monetizes so well. P2 Games is just one of thousands of UK-based developers and publishers that have already experienced the value of connecting with Amazon customers on mobile devices, and are reaping the rewards of distributing apps on Kindle Fire. Developers benefit when customers find the apps that interest them through behavioral recommendations and buy ‘friction free’ through 1-Click purchase.