Device targeting provides a number of benefits for your app. By choosing the right devices to support, you can focus your efforts on the experience that is best suited for your target users.

Tools like Android Studio can be used to develop apps for Fire TV, in addition to Android phones and tablets. Of course, the app experience will likely vary considerably between a 4-inch phone screen and a 48-inch TV screen. Choosing the right devices to support can help focus your efforts on the experience best suited for your target users.

Four benefits of device targeting

Better app discoverability
Instead of having multiple apps for a similar title, reviews, page views, and downloads are consolidated. This pushes your app higher in search results and relevancy rankings.

Lower customer confusion
When you incorporate device targeting, there is less customer confusion. Customers won’t be confused by multiple device-specific versions of your app.

Device specific feature optimization
Your APK is tailored for different platforms and device capabilities, including screen size and pixel density, OpenGL compression format, and API version.

Smoother customer experience
Device targeting is also a better and smoother experience for your customers. The customer only has to buy your app once, and the correct, optimized version is automatically delivered for each device they use.

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