Since the launch of Amazon Coins in 2013, customers have already spent hundreds of millions of Amazon Coins, representing real savings for customers and real dollars to developers who still received their full revenue share.
Today, we’re expanding the Amazon Coins program to Japan and Australia. Now customers in Japan and Australia can use Amazon Coins on apps, games, and in-app items from their Kindle Fire, Android phone or tablet, and on amazon.co.jp and amazon.com.au. Customers can enjoy apps and games for less by purchasing Amazon Coins, and the more they buy, the greater the discount.
For a limited time, every Kindle Fire owner in Japan and Australia will find 500 Yen/$5.00 AUD worth of free coins deposited into their Amazon Account. And as an additional incentive, customers can also purchase coins in bulk and receive a discount of up to 20% to spend on apps and games in the Amazon Android Appstore (regular discount is 10% off apps and games).
For developers, Amazon Coins gives customers more ways to buy, and more incentives to download and use your apps and games. While customers can save up to 10% when they pay using Amazon Coins, Amazon Appstore developers continue to earn their standard 70% revenue share. Customers enjoy real savings, while developers get their full revenue share.
We have already seen developers benefit from customers using their Amazon Coins to buy apps, games and in-app items. For many Indie developers, coins have accounted for the majority of their revenue since the US launch last year. Check out results from Halfbrick, PepiPlay, and textPlus to learn more.
Today, we’re extending Amazon Coins to all Android devices with the Amazon Appstore installed. Amazon Coins is a way for Amazon Appstore customers to buy and enjoy Android apps, games, and in-app items for less. Customers can save up to 10% on apps and games by purchasing Amazon Coins, while developers continue to get their full 70% revenue share.
Since the launch of Amazon Coins in the US, UK, and Germany in 2013, customers have already purchased hundreds of millions of Amazon Coins and are actively using them on Kindle Fire devices, representing real dollars to developers.
Now, users of the Amazon Appstore on Android will be able to use Amazon Coins to purchase apps, games, and a broad range of in-app items on any Android device running the Amazon Appstore in the US, UK, or Germany. If a customer is already a Kindle Fire user, he or she will automatically see their existing Coins balance on their other Android devices in addition to their Kindle devices.
We have already seen developers benefit from customers using their Amazon Coins to try out and explore new apps and games. Now that Coins are available to an even larger audience, you can take advantage of the opportunity by making sure your app is available on the largest number of devices.
Check your device availability to make sure your app is available to as many Coins-enabled customers as possible. Checking is easy, and adding supported devices is not much harder. Follow these steps below to get started:
1. In the Amazon Developer Portal, go to your app’s detail page.
Under the Binary File(s) tab, check the Device Support section for “All non-Amazon Android devices…” (see sample below).
2. If your app has “All non-Amazon Android devices...” and the Kindle Fire devices listed, then you’re done!
If the entry is missing “All non-Amazon Android devices...” (as shown below), you can change that.
Change this by: a) Modifying your AndroidManifest.xml, b) Creating an ‘Upcoming Version’ in the dev portal, and then c) Submitting the .apk with the new manifest file. Here are the steps to do that:
a. If you have verified that your .apk will run successfully on some (or most) other Android devices, make sure you reference supported devices in your AndroidManifest.xml file by using <compatible-screens /> or <supports-screens /> (please make sure to increment the version number of your app when you modify the manifest).
b. Click Add Upcoming Version in the dev portal.
While in the new ‘Upcoming Version’ section, go to the Binary File(s) tab and check all the appropriate boxes.
c. Upload the .apk with the new manifest.xml, make sure the other tabs are complete (and app version number is different), and re-submit your app.
3. If your app is not available on Kinde Fire devices, you can use Amazon’s App Testing Service to get the info you need in about a minute. Just drag and drop your .apk into the tool to get your results! You can also check out common reasons for incompatibility, and check out the documentation on our dev portal.
We want to start the year off by focusing on getting your Web Apps noticed in the Amazon Appstore, so you have the best chance of acquiring new customers. There are a few easy steps you can take to so that your apps, whether web or non-web apps, are more appealing to first time downloaders. This includes ensuring you have quality screenshots and promotional images, detailed product descriptions, an easy way for customers to review or share your app, as well as a way for customers to discover your apps outside of the Amazon Appstore. Amazon also offers unique ways to help your Web Apps get noticed including weekly promotions for the top Web Apps in the Appstore as well as access to Appstore Developer Select.
All Web Apps submitted to the Amazon Appstore will be automatically entered into for Appstore Developer Select, if they meet the program requirements. This program helps get your Web Apps discovered and gives you more opportunities to boost your sales and revenue. As a developer with one or more qualifying apps, you will receive the following benefits:
You can check the status of your eligibility by going to the My Apps section of the Apps and Services Tab in the Developer Console.
You can click on View Report to see which items your App has passed on and which items you need to update in order to become eligible.
Once your app has been enrolled in Appstore Developer Select you will also have the option to view the Ad Campaign that has been set up on your behalf.
The title and description of your app is like the front door of a building. Customers will never know what’s inside until they knock and walk inside. By writing an effective description you can change your app from the spooky abandoned house on the corner to an enticing new shopping mall just waiting to be explored.
The keywords section will be how customers find your app when searching the Amazon Appstore so make sure you chose relevant discoverability terms.
In addition to the App details you can also select a Content Rating for your app letting customers know what to expect.
Be sure to read our previous blog post with tips on effective title and description for your apps here.
Your Web App submission will need to provide screenshots of your app running as well as an optional video. You should create and upload both a 114x114 icon and a 512x512 icon, which will be used for the app list and carousel respectively.
In order to take the screenshots of your app running you will need to use the Web App Tester program on a Kindle device (emulators are not currently supported) and use the Kindle built in screenshot button combination. The button sequence for each Kindle device can be found here.
You will need to next copy the screenshots off of the Kindle device and uploaded to the developer portal.
On windows simply plug in your Kindle device and open File Explorer to Internal Storage > Pictures > Screenshots.
For Mac OSX you will need to use the Android File Transfer Tool and navigate to Pictures > Screenshots.
While you are only required to submit three screenshots, having additional screenshots as well as a promotional image is recommended and will help to increase the chance for downloads. You can also include an optional Video showcasing your Web App.
You can get additional information on taking screenshots of your Web Apps via the official developer documentation here.
Amazon also offers App Badges you can include on your Website and customer communications such as email blasts.
These Badges are available in a variety of languages and will further increase potential download traffic to your app by referring customers who are already interested in your products or have come across your website.
For full details on using App Badges be sure to check out the documentation here.
Building an audience for your apps and connecting with new customers is an important concern for most developers. By following the steps listed here you can ensure a higher chance of getting noticed. The more customers who see your app the greater the chance of increased downloads, more reviews and eventual promotion inside the Amazon Appstore.
Got a great HTML5 Web App in the Amazon Appstore? Looking to get promoted? Why not tell us about it! You can Contact Us directly and let us know.
Since the launch of Amazon Coins in the US in May, customers have already spent hundreds of millions of Amazon Coins, representing real dollars to developers, who still received their 70% revenue share. Check out our August blog post to read more about some of the results from developers so far.
Today, we’re extending Amazon Coins to the UK and Germany as well. As a thank you to existing and new Kindle Fire owners in the UK and Germany, customers will get free Amazon Coins deposited directly into their accounts so they can experience how easy it is to shop with Coins. Customers will be able to use Amazon Coins to purchase apps, games, and a broad range of in-app items in the Amazon.co.uk Appstore, the Amazon.de App-Shop, and on Kindle Fire.
Amazon Coins are immediately available to customers who pre-ordered the new Kindle Fire HDX 7” and Kindle Fire HDX 8.9”. Both devices are now available in the UK and Germany. This is a great opportunity for you to take advantage of Amazon Coins and the perfect time to submit your apps for the holiday rush. In 2012, we saw a 50% increase in the number of app downloads during Thanksgiving week as compared to an average week. During ‘Digital Week’ 2012, the week after Christmas, customers purchased and downloaded 600% more apps than any other week during 2012.
We have already seen developers like Halfbrick, PepiPlay, and textPlus benefit from customers using their Amazon Coins to try out and explore new apps and games. For many Indie developers, Coins has accounted for the majority of their revenue since Coins launched in the US.
If your app is available for sale for Kindle Fire in the Amazon Appstore, there’s nothing else to do. So submit your apps today and take advantage of Amazon Coins. For more information on making your apps available on Kindle Fire devices, check out these links:
Amazon will be sending tens of millions of dollars to Kindle Fire users; money that can only be used to buy apps for Kindle Fire. If you don’t want to miss a minute of that action, make sure your app is available for sale on Kindle Fire devices, or submit a Kindle Fire compatible app by April 25 for the best chance of getting in the Amazon Appstore in time. (If you submit after 4/25, your app will still be eligible, but may not make the start of the gold rush.)
In May, Amazon is introducing Amazon Coins, a new virtual currency that customers can use to pay for apps and most in-app-purchase items. To help promote this new currency, Amazon is going to give away tens of millions of dollars in Amazon Coins to Kindle Fire users. This money will be burning a proverbial hole in customers’ pockets as they look for places to spend it. We’d like your app to be one of the tempting places to spend that currency.
U.S. customers will be able to spend Amazon Coins on apps and most in-app purchase items. (Subscriptions cannot be purchased with Amazon Coins.) Each Amazon Coin is worth 1-cent, so a $2.99 app will cost 299 coins. The way you get paid doesn’t change if the customer pays with Amazon Coins or a credit card; you get paid in real U.S. Dollars, at the same 70% revenue share you normally receive.
If your app is available for sale on a Kindle Fire device, then you’re done; nothing else to do. It doesn’t matter if your app is also available on other Android devices, as long as it is available on a Kindle Fire device, it is eligible.
If you already have an app in the Amazon Appstore for Android, it’s fairly easy to make it available for Kindle Fire Tablets. Take a look at the Kindle Fire Development Best Practices here for hints on how to make your app shine on Kindle Fire, and then re-submit your app with the appropriate Kindle Fire devices selected on the Binary Files tab (see below).
Please submit your apps by April 25th to give us the best chance of having enough time to review them and get them in the Amazon Appstore before tens of millions of dollars in Amazon Coins arrive in customers’ accounts.
If you don’t have an app in the Amazon Appstore, don’t worry. You may be able to submit your existing Android app without too much work. If you use Google Play Services for In-App Billing, Messaging, or Maps, you will need to replace them with the corresponding Amazon APIs before submitting. These APIs are:
Learn more about these APIs here.
For more information on making your app available on Kindle Fire devices, check out these links:
For more detailed information on Amazon Coins, see the FAQ for Amazon Coins.
Amazon Coins is launching in May. Tens of millions of dollars of Amazon Coins will be given to customers for free to spend on Kindle Fire apps, games, and in-app items. If your apps are already on Kindle Fire, then no action is required. If you have new apps or games ready, submit them by April 25th to ensure we have time to review your apps before millions of dollars in Amazon Coins arrive in customers' accounts.
For more information on Amazon Coins, click here. Stay tuned to the Distribution Blog for more updates and announcements regarding the launch of Amazon Coins.
Today we announced the upcoming launch of Amazon Coins, a new virtual currency for U.S. customers to purchase apps, games, and in-app items on Kindle Fire. When Amazon Coins launches in May, we will be giving out tens of millions of dollars worth of Coins to customers to spend on Kindle Fire apps, games, or in-app items.
For customers, it's an easy way to spend money on Kindle Fire apps and games. They'll be able to purchase as they do now, but with the ability to choose to pay with a credit card or using Coins. For you, it's another opportunity to drive traffic, downloads, and increased monetization. Plus, there's no integration required--you'll get paid the same 70% revenue share whether the customer chooses to use Coins or their own money.
To take advantage of this unique opportunity, you only need to do one thing: make sure your new apps and app updates are submitted and approved by April 25th so they'll have the best chance of being available for Coins purchases at the launch of the program (and when we give customers their free Coins).